Welcome to Rucksack

Let's start exploring!

Rucksack is a travel magazine and blog by Eva Gyllenberg from Stockholm, Sweden. Through stunning photos and high quality texts, Eva brings you on her journeys to her favorite places. Together with her family, she has traveled to more than 60 countries – mainly in Europe, Asia, North America and Oceania. Wed Rucksack you can expect to find colorful posts about breathtaking nature, gorgeous hotels, exciting hikes, amazing restaurants and life-changing historic places.

Where will you find her right now? Probably somewhere hiking the mountains, inhaling the salty air of an exhaling whale or eating hearty meals in a local favorite restaurant.

E-mail

info@rucksack.se

Selected Awards

Top 10 SWEDISH TRAVEL PROFILE 2019

One of the proud top ten Swedish travel profiles of the year in the annual list by Svenska Nomader - Sweden's biggest meeting place for digital nomads.

Top 10 APOLLO TRAVEL BLOGGER COMPETITION 2019

Among the top ten travel blogs in the category "Explorer" in a travel blogger competition held by travel agency Apollo 2019.

WinnerBEST TRAVEL BLOG 2020

When the Swedish travel bloggers voted for their favorite blogs of 2020, I proudly shared the "collected work" award.

Top 2323 BEST TRAVEL BLOGS OF 2021

Rucksack was among the blogs that Produktexperter.se summarized as their favorite travel blogs of 2021.

WinnerREFUND INFLUENCER WINNER 2018

Winner in the blog category "Travel", among over more than 1000 contestants. Currently working together with Refunder on their channel "Inspired by Refunder"

2nd TRAVEL MAGAZINE PHOTO COMPETITION 2018

Second place in the photo competition held by the Swedish travel magazine RES.

310 000
ACTIVE USERS LAST 12 MONTHS (MAY 2024)
48 000
UNIQUE BLOG VISITORS (JULY 2022)
2 100
INSTAGRAM FOLLOWERS

My readers

gender

62% women, 38% men

Rental

92% Sweden
2% Norway
1% Finland

Age

22% 45-54 years
20% 55-64 years
19% 35-44 years
18% 65+ years
17% 25-34 years

Top travel interests

Food & Dining
Travel / Travel Buffs
Outdoor Enthusiasts

Travel is more than just a beach

1

NATURE

HIKING
OUTDOOR ACTIVITIES
WILDLIFE ENCOUNTERS

2

FOOD

FINE DINING
CONTEMPORARY CASUAL DINING
LOCAL DISHES

3

BIG CITIES

SIGHTS AND SOUNDS
MUSEUMS
PEOPLE

4

HISTORY

PLACES AND ARCHITECTURE
CASTLES AND TEMPLES
Archaeological sites

5

HOTELS

SMALL UNIQUE HOTELS
INTERNATIONAL LUXURY CHAINS
HOMELY APARTMENTS

6

DESTINATIONS

OFF SEASON
OFF THE BEATEN PATH
CULTURE AND WORLD HERITAGE

Want to work with me?

The Czech Republic has a long tradition of coffee drinking and even though Plzen is a beer city, there are plenty of good cafes here. Come along to four of the city's most beautiful cafes - a pink one, a social one, a healthy one and a petite one!

Christmas markets in the Czech Republic are the prelude to the Christmas celebration and a great opportunity to start shopping before Christmas. I have visited the Christmas market in Plzen and not only found a lot of goodies, but also an incredibly nice Christmas atmosphere.

Wadi Rum's red dunes offer desert adventures in a unique space landscape. Stay in a glamping igloo under the stars and experience the unique ecosystem on dromedaries or on four wheels.

How did the Czech Republic become such a beer country and how do I find the best beer places in Prague? Let me take you on a historical journey to the promised land of beer - via foam, Plato and a guided tour!

In the middle of Kristianstad, you can go hiking Linnérundan in the Kingdom of Water - a protected biosphere area that not only has a very varied nature, but is also home to almost a fifth of all of Sweden's threatened species.

Åhus is full of sights, history, nature experiences and wonderful places to eat. Tune in to my ten favorites!

In just under 5 hours of flight, you reach the land of fairy tales, Jordan, with a direct flight from Stockholm with Royal Jordanian. But what is it really like to fly Royal Jordanian? Here is my full report!

No country is as associated with beautiful Christmas markets as Germany. I have visited three popular Christmas markets in south-west Germany that offered an abundance of Christmas spirit, lights and good food.

It is said that the Bäckaskog monastery was built "where the angels sang the loudest". We took an autumn walk in the castle grounds to not only catch the 800-year winds of history - but maybe even see a ghost or two...

Jordan offers experiences from Petra's magnificent rock architecture to the excruciatingly salty waters of the Dead Sea. Here you will find my top ten attractions that you must not miss!

Newly opened Åhus Seaside offered a really cozy mini-weekend with both spa, great food and lots of fresh sea air.

The Württemberg wine region's wine tradition stretches back over two thousand years. I visited Schwarz Weingut and learned about traditional winemaking and vineyards around Stuttgart.

Going to a spa usually means aromatic baths and plinking music. That doesn't usually mean bathing in beer. Welcome to the beer spa in the Czech Republic - a unique and truly relaxing experience!

On Feldberg, the Black Forest's highest peak, you will find a snow-sure destination in a wild and mythical fairytale forest. Put on your skis, or maybe even your snowshoes?

Wild and beautiful Kullaberg in northwestern Scania is a paradise for nature and animal experiences. Here are my nine best tips for activities for the whole family!

Just north of Kristianstad is Skåne's largest lake Ivösjön. We set out on a journey of discovery along the 5 mile long road "Humleslingan" and discovered apple orchards, lovely nature, good food and lots of history.

A visit to the Citadel in Amman is not only a journey back to the impressive architecture and wealth of Roman times, but the area's history begins thousands of years earlier.

What kind of dishes do you think of when I say Czech Republic? With the help of two Czech chefs, I have been taken on a journey through the history of Czech cuisine.

Åhus is a popular seaside resort during the summer, but the city is at least as interesting for a cozy weekend trip with good food all year round. Here are five really good tips!

My visit to Tvillingaboden south of Åhus offered not only a perfect beach, but also a lesson in the history of eel fishing.

Are you looking for a hotel in Prague with a fresh design and a central location? NYX Hotel has exactly what you need, without a lot of extra fluff.

Looking for a hotel in Brno, Czech Republic? Grandezza Palace is a nice hotel that is both centrally located and has a nice atmosphere!

Hidden in the Jordan's desert landscape, you'll find the ancient trading city of Petra. The big city's well-preserved tombs in sandstone and the unique desert landscape offer adventures for several days.

Sunny Freiburg in southwestern Germany is close to both the Black Forest's nature and medieval history. But be careful where you walk - you don't want to fall in bächle!

Plzen is undoubtedly the capital of beer, but the city offers so much more than just beer. The 700-year-old city center is filled with beautiful buildings, underground adventures and plenty of restaurants and bars. An affordable and lovely weekend town - also with most everything within walking distance!