Dubai is the emirate that most tourists come to on their first visit. And often it becomes almost a bit of a culture clash. In the middle of the desert, the city appears as a glittering mirage – large, stately and well-ordered. Dubai is one of the Middle East's - if not the world's - most modern cities. What is not here, is not there. Once upon a time, Dubai was a hub for the gold trade in the region, but nowadays it's tourism that brings gold. Dubai is today one of the ten most popular tourist destinations in the world. Here old and new meet in a magical mix of culture and innovation. Here you can find everything for families, sun worshippers, shopping fans and adrenaline junkies alike.