Media kits

Rucksack is a travel blog by Eva Gyllenberg from Stockholm, Sweden. Through stunning photos and high quality texts, Eva brings you on her journeys to her favorite places.

Together with her family, she has traveled to more than 60 countries – mainly in Europe, Asia, North America and Oceania. On the blog you can expect to find colorful posts about breathtaking nature, gorgeous hotels, exciting hikes, amazing restaurants and life-changing historic places.

Where will you find her right now? Probably somewhere hiking the mountains, inhaling the salty air of an exhaling whale or eating hearty meals in a local favorite restaurant.

Eva

SELECTED AWARDS

Winner Swedish travel profiles

TOP 10
SWEDISH TRAVEL PROFILE 2019

One of the proud top ten Swedish travel profiles of the year in the annual list by Swedish Nomads - Sweden's biggest meeting place for digital nomads.

Eva Gyllenberg travel inspiration

TOP 10
APOLLO TRAVEL BLOGGER COMPETITION
2019


Among the top ten travel blogs in the category "Explorer" in a travel blogger competition held by travel agency Apollo 2019.

Best blog

BEST TRAVEL BLOG 2020


When the Swedish travel bloggers voted for their favorite blogs of 2020, I proudly shared the "collected work" award.

Best travel blog

23 BEST TRAVEL BLOGS OF 2021


Rucksack was among the blogs that Produktexperter.se summarized as their favorite travel blogs of 2021.

refunds

REFUND INFLUENCER WINNER 2018


Winner in the blog category "Travel", among over more than 1000 contestants. Currently working together with Refunds on their channel "Inspired by Refunder"

I came second in the RES photo competition

TRAVEL MAGAZINE PHOTO COMPETITION 2018


Second place in the photo competition held by the Swedish travel magazine RES.

Where have I been in 2023?

FRANCE, DENMARK, GERMANY, JORDAN, Skåne
1
UNIQUE VISITORS LAST 12 MONTHS (May 2023)
1
UNIQUE BLOG VISITORS IN JULY 2022
1
INSTAGRAM FOLLOWERS

My Readers

GENDER

62% women, 38% men

LOCATIONS

92% Sweden
2% Norway
1% Finland

AGE

22% 45-54 years
20% 55-64 years
19% 35-44 years
18% 65+ years
17% 25-34 years

TOP 3 INTERESTS

Food & Dining
Travel / Travel Buffs
Outdoor Enthusiasts

MY TRAVELS

Travel is more than just a beach...

NATURE

Hiking
outdoor activities
wildlife encounters

FOOD

Fine dining
CONTEMPORARY CASUAL DINING
LOCAL dishes

BIG CITIES

Sights and sounds
Museums
COFFEE, CAFÉS and Food

HISTORY

places and architecture
Castles and temples

HOTELS

small unique hotels
International luxury chains
homely apartments

DESTINATIONS

OFF SEASON
OFF THE BEATEN PATH
Culture and World Heritage

WANT TO WORK WITH ME?

SPONSORED POSTS


Sponsored posts for relevant companies in travel, tourism and outdoor equipment. Content always written by me.

TRAVEL CONTENT CREATION


High quality articles and photography for web or magazines

COLLABORATION and PRESS TRIPS


Collaborations with tourist agencies, travel/outdoor/tourism companies and airlines.

Contact

Eva Gyllenberg
info@rucksack.se